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The best copywriters are
The best copywriters are the most tenacious researchers. Like miners, they dig, drill, dynamite, and chip until they have carloads of valuable ore.
– John Caples
Make it simple. Make
Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.
– Leo Burnett
Another killer copywriting formula
Another killer copywriting formula to keep in your brain: F-A-B. Works like a charm.
– @kaleighf https://t.co/eCo74A5kXl
The most powerful words
The most powerful words you can use in headlines come directly from the words your prospects and customers are saying when they talk about the problem your products or services solve.
– @copyhackers
You sell on emotion,
You sell on emotion, but you justify a purchase with logic.
– Joseph Sugarman
Use simple words. As
Use simple words. As in sight words on your grade school flashcards kinda vocabulary. Leave the thesaurus and technical jargon for research papers you submit to academic journals.
– @ccmarce_writes
If your copy is
If your copy is interesting, the length is irrelevant.
– @VeryGoodCopy
I understand social proof
I understand social proof is one of the most powerful levers to convince somebody to enter your funnel or start talking to you online.
– @AaronOrendorff
Copy is a direct
Copy is a direct conversation with the consumer.
– Shirley Polykoff
The way to deduce
The way to deduce what people want to buy is to simply observe what they DO buy!
– Gary Halbert
Copywriting is a high
Copywriting is a high ROI marketing and LIFE skill.
Here are 16 copywriting tips from 16 amazing marketers that you should save today:
Write how you talkCasual.
Write how you talk
Casual. Colloquial. Full of pronouns:
– @GoodMarketingHQ https://t.co/s89taeq89e
15.Copywriting tip: avoid friction
15.Copywriting tip: avoid friction phrases. Your marketing should explain what they’ll get, not what they have to do:
@jeremymoser
The more you read,
The more you read, the easier it is to write.
– @VikkiRossWrites
You must use your
You must use your customer’s words, not yours.
– @davegerhardt
Some copywriting don’ts:🚫 Say
Some copywriting don’ts:
🚫 Say how *you* feel: “We are so thrilled to announce…”
🚫 Ask questions with obvious answers: “Do you want more leads?”
🚫 Make straw man arguments: “Everyone says marketing is easy…”
– @amandanat
The 1st Rule of
The 1st Rule of Copywriting: You, the writer, are completely irrelevant.
– @craigclemens
Metaphors are a great
Metaphors are a great language tool, because they explain the unknown in terms of the known.
– @ANNELAMOTT
Brevity doesn’t mean bare
Brevity doesn’t mean bare bones or stripped down. Take as long as you need to tell the story.
– @annhandley
Copywriting is the most
Copywriting is the most underrated skill. Most people write so they think it’s not hard. There’s not an obvious technical barrier like with coding or oil painting, where you can’t do it and therefore realize there’s skill involved.
– @wes_kao
