How to create a killer GTM Strategy for your SAAS + AI product?
Being able to go in and say, ‘Hey, we’re an AI product, we’re a copilot to these users and we give them these superpowers,’ that sells really well. – TK Kader
Remember, everyone needs a strategy for their life and their business. When you are with us, yours is going to be unstoppable. – TK Kader
The idea provides an insightful guide on how to create a powerful Go-To-Market (GTM) strategy for AI products.
It walks through the process of effectively communicating value, crafting messages tied to business outcomes, and mobilizing the message effectively to stand out in a competitive market.
Table of Contents
- Understanding the AI product landscape
- Effective positioning strategies for AI products
- Hierarchy in pricing and perceived value
- Leveraging key terms in positioning
- Crafting a strong go-to-market strategy
- Defining an ideal customer profile
- Creating a strategic narrative
- Delivering a differentiated message
- Importance of transformation
Understanding the AI product landscape
In the evolving landscape of SaaS with AI products, it is crucial to communicate the unique value proposition effectively to stand out in a crowded market and gain customer trust.
Positioning AI products as a copilot, a prediction engine, or an automation engine can resonate well with buyers and differentiate the product.
Effective positioning strategies for AI products
Positioning AI products as a copilot, providing users with superpowers to enhance their capabilities is a compelling strategy.
Another effective positioning strategy is as a prediction engine, offering businesses valuable insights and forecasts.
Automation engines in AI products are gaining traction by automating specific parts of business workflows.
