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This dead-simple system will
This dead-simple system will help you say 1 idea in 1,000 unique ways (so you never stare at a blank page again).
It’s called the 4A Framework – here’s how it works:
Aspirational:These are stories of
Aspirational:
These are stories of how you or others put your core idea into practice.
• Lessons
• Mistakes
• Reflections
• Personal stories
• Stories of growth
• Underrated traits
• Advice to past self
Help the reader understand what’s possible.
Now, how about combining
Now, how about combining different 4A paths?
Absolutely you can.
In fact, the most viral content is always a combination.
Some common ones:
• Actionable + Analytical
• Aspirational + Anthropological
• Aspirational + Actionable
(Some examples in this screenshot): https://t.co/fxgJCZz8vx
Boom – I hope this
Boom – I hope this was helpful.
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Actionable:These are tactical, implemental
Actionable:
These are tactical, implemental pieces of content.
The reader should gain some new insight or instruction they didn’t have beforehand.
• Tips
• Hacks
• Curation
• Resources
• Ultimate guides
Take your core idea and help the reader put it into practice.
To recap:The 4A Framework
To recap:
The 4A Framework is simple.
It lets you talk about *any topic* in 4 ways:
• Actionable (here’s how)
• Analytical (here’s are the numbers)
• Aspirational (yes, you can)
• Anthropological (here’s why)
Give it a try and watch the ideas overflow.
Analytical:These are breakdowns involving
Analytical:
These are breakdowns involving numbers, frameworks, and processes.
Take your core idea and support it with numbers and analysis.
• Trends
• Reasons
• Numbers
• Examples
• Teardowns
• Swipe files
Help the reader unlock a new way of thinking.
Anthropological:These are things that
Anthropological:
These are things that speak to universal human nature.
• Fears
• Failures
• Struggles
• Paradoxes
• Observations
• Comparisons
• Why others are wrong
• Why you’ve been misled
Help the reader understand *why* something is the way it is.
The 4A Framework is
The 4A Framework is simple.
It lets you talk about *any topic* with 4 core buckets:
• Actionable (here’s how)
• Analytical (here’s are the numbers)
• Aspirational (yes, you can)
• Anthropological (here’s why)
Let me show you some examples:
Let’s start with a
Let’s start with a *huge* topic: money.
Here are 4 book examples:
• “I Will Teach You To Be Rich” (Actionable)
• “The Changing World Order” (Analytical)
• “Rich Dad, Poor Dad” (Aspirational)
• “The Psychology of Money” (Anthropological)
Let’s break down each bucket: https://t.co/6yuwRxr5NS
And that’s it – that’s
And that’s it – that’s the whole system.
The beauty of the 4A framework is once you see it, you start to see *every* piece of content through its lens.
The close reader will realize this is a purely actionable thread!
(And hopefully you’re walking away with a new framework).
