Unlock the power of collective thinking with 'Seven Secrets to Good Brainstorming'. Dive into the world of ideas, where creativity meets strategy, and discover how to transform ordinary group discussions into extraordinary brainstorming sessions.
Innovation will differentiate winning companies from also-rans
Half of the U.S. economy’s current growth comes from companies that didn’t exist 10 years ago
- Silicon Valley-based Ideo has sparked some of the most innovative products of the past decade
- Staff at Ideo don’t just sit around waiting for good ideas to pop into their heads
- They institutionalize a process whereby ideas are coaxed to the surface through regular, structured brainstorming sessions
Make the space remember
Good facilitators should also write ideas down on an accessible surface
Stretch your mental muscles
Brainstorming should begin with warm-up exercises
Write playful rules
“Defer judgment,” “One conversation at a time,” “Go for quantity,” “Be visual,” and “Encourage wild ideas.”
Get physical
Show and tell
Build and jump
Most brainstorming sessions follow a power curve: They start out slowly, build to a crescendo, and then start to plateau. The best facilitators nurture the conversation in its early stages, step out of the way as the ideas start to flow, and jump in again when energy starts to peter out
