Sending thoughtful, professional gifts to clients will help you and your company build and maintain relationships. It’s the perfect way to show appreciation for your clients. When you do it right, it will keep you at the forefront of their minds throughout the year. 5 Simple Tips for Client Gifts
Create a Lasting Impression With Your Most Important Clients
If you want to send professional gifts that will create a lasting impression with your clients, consider the following points
- Dark, sleek, and classic
- Just the right size and shape to make it stand out
- Notice the subtle company logo
Shop now and send early
Get your shopping and shipping done as soon as possible so your gift does not get lost in the shuffle or arrive after your client has left for the holidays.
- Your corporate gift ought to be delivered no later than December 17th in case your client is taking the week off.
Keep the goal in mind:
The purpose of giving professional gifts is to show appreciation and have people think of you when it’s time to do business.
Do some detective work
Find out about your client’s hobbies and interests
- If you choose a food item, find out about allergies and special diets
- Godiva chocolates are not going to be appreciated by the client who has spent the last six months on the South Beach Diet
Make it a reminder
Find those items that will be used all year and will cause your client think of you on a regular basis
- Example: A colleague gave you a ballpoint pen with her company logo on it
- You dropped it in your travel bag and it sparked an idea – call her instead!
