Creating Great Choices – Jennifer Riel, Roger L. Martin

Creating Great Choices – Jennifer Riel, Roger L. Martin

A fresh way to make decisions.

Integrative Thinking and Making Decisions

Traditional decision-making often follows these stages to get to a single choice or answer:

Examine the Models

Here you actively encourage the tension that comes from looking at the two opposing models together, through a series of exploratory questions:

Exploring The Possibilities: Integrated Solution

There are three guiding questions that you can use to come up with a new, integrated solution:

Creating Great Choices

The four critical steps as part of the process for Integrative Thinking:

Articulate the models – Understand the problem and opposing models more deeply.

Examine the models – Define the points of tension, assumptions, and cause-and-effect forces.

Explore the possibilities – Play with the pathways to integration.

Assess the prototypes – Test and refine the possibilities.

Assessing The Prototypes

The final step in the integrative process is to test your prototype solutions in order to discard or improve them. This can be done by sharing your ideas with (target) customers.

At its core, Integrative Thinking sets out to resolve the tension of opposing models by creating new models that contain elements of the original models. As a result, we’re creating new, superior solutions and ways of thinking.

Articulate the Models

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