What is the essence of product management?
The real essence of this job is that you wake up on behalf of someone else to solve a problem for them. – Christian Idiodi
Christian Idiodi, a partner at Silicon Valley Product Group, delves into the intricacies of product management.
He explores the negative perception surrounding product managers and proposes ways to rectify it. He also highlights the four key attributes of a product manager’s role: value, usability, viability, and feasibility.
Table of Contents
- Addressing Negative Perception
- Four Cornerstones of Product Management
- Importance of Trust Building
- Value Creation is Key
- Leveraging Reference Customers
- Achieving Product-Market Fit
- Learning from Past Experiences
- Importance of Coaching
- The Power of Validation
- Recognizing Limitations
- Value of Practice Arenas
- The Essence of Product Management
Addressing Negative Perception
Product managers often face negative perceptions within their organizations due to misunderstandings about their role.
By demonstrating deep knowledge about customers, data, industry, business and the product itself, they can earn trust and redefine these perceptions.
Four Cornerstones of Product Management
The four crucial attributes of a product manager’s job are value creation (ensuring products bring value to customers), usability (making sure products are user-friendly), viability (confirming products are financially feasible for the organization), and feasibility (verifying that the technical aspects of the product are achievable).
