How to improve the discipline of product management?

‘When we see sales or executive driven product management, it’s really on the individual and the discipline has to elevate itself to a place that it earns the right to make a decision on what we do.’ – Christian Idiodi

Christian Idiodi, partner at Silicon Valley Product Group, unravels the misconceptions about product managers and highlights the four key attributes that shape their role: value, usability, viability, and feasibility.

Table of Contents

1. The Core of Product Management
2. Transforming Negative Perceptions
3. Significance of Coaching
4. Emphasizing Continuous Learning
5. ‘Four Pillars’ of a Product Manager’s Role
6. ‘Reference Customers’: A Powerful Tool
7. Evolution of ‘Product-Led’ Companies
8. Power of Positive Reviews
9. Achieving Market Fit: A Milestone
10. Identifying Early Adopters
11. Catering to Customer Needs
12. Leveraging Customer Feedback for Marketing

The Core of Product Management

Product management is fundamentally about problem-solving for others in such a way that they receive something valuable in return.

This could be revenue, engagement, loyalty or reference.

The role demands an in-depth understanding of customers, data, industry trends, business strategies and the product itself.

Transforming Negative Perceptions

Negative perceptions about product managers often stem from a lack of understanding and competency within an organization.

To transform these perceptions, it’s essential to build trust through competence and a deep understanding of customer needs.