Embarking on a journey in a competitive industry without prior experience can be daunting. Yet, Kara Goldin, the founder and CEO of Hint, has managed to thrive. Discover her insights and strategies that can guide you towards success in your own venture.
Making a Career Change in the Middle-Stream
Kara Goldin founded unsweetened flavored-water company Hint in 2005.
- In 2018, she founded Los Angeles-based payments company Park Place Payments with the goal of transforming how financial services are sold to small businesses. She got the idea after speaking at a payments conference, where none of the attendees seemed concerned with the needs of small-business owners
- Starting the company also presented a new opportunity to create jobs for women
In any industry that competes on price, it’s a race to nowhere
The companies that survive are the ones that are able to get sticky with the customer and offer something more
- You need to know when to bring in another story to get them over the hump
- Prioritize speaking to places where your customer is
Our version of sampling
If you’re coming as an outsider, you may think you’ve got to get educated by industry people. But don’t spend too much time getting educated about the industry.
- You need to focus on solving problems and getting as close as possible to your customers.
- Pursue partnerships.
