The science of intuition and its utility

The science of intuition and its utility

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According to a survey

According to a survey of top executives, most leaders leverage feelings and experience when handling crises. And despite popular belief, intuition has a neurological basis. A study showed that  81% of CEOs with high intuition scores doubled their business in five years. 

Understanding the science of intuition and how “hunches” can pay off can help you determine when to go with your gut and when it’s best to rely on data.

Don’t pit data and

Don’t pit data and intuition against each other.

Intuition and big data can coexist, especially if you actively create teams that combine people from diverse backgrounds and schools of thought. Rather than seeing yourself at odds with colleagues who use the opposite technique, be open to the insights they have.

Data makes your findings

Data makes your findings statistically relevant; intuition provides the ‘gut check”.

Statistical analysis can put your findings into context and make a strong argument for more development, whereas simultaneously using intuition to do a “gut check” can help you earn credibility. 

Hone your empathy.Intuition also

Hone your empathy.

Intuition also requires empathy which allows you to observe a problem, see how it affects others, and determine how to fix it. So stay updated about your surroundings and what your peers are up to. This will strengthen your decision-making skills, especially at high levels of leadership.

Highly intuitive people tend

Highly intuitive people tend to:

The human mind is

The human mind is wired to see patterns.

Every interaction, happy or sad, is cataloged in your memory. Intuitive decisions are drawn from decades of diverse qualitative experience. This means that intuition is a necessary skill to help decision-making when time is short and traditional analytics may not be available. 

Your intuition is subject

Your intuition is subject to opinion and bias. Sometimes it’s virtually impossible to make decisions without using data. Rather than trying to value one over the other, combine big data and intuition insights to make decisions.

Here are some tips that will help you.

Use intuition to develop

Use intuition to develop a theory and test it with data.

A hypothesis is an educated guess fueled by intuition, and it can point you in the direction of a potentially remarkable discovery. Once you have a theory, you can put it to the test with data.

If intuition is the spark, data is the kindling that allows the fire to burn. 

Innovation is the result of accumulated hunches over time.

Innovation happens when personal

Innovation happens when personal experiences collide with environments that bring out creativity. This key skill allows greater innovators to mash up their experiences and apply them in new contexts.

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