Most businesses don’t think about the need for change until a crisis occurs. Only then do they begin searching for that one-time fix that will restore their leadership position. However, planning for change means creating the right culture in your organization, having a real change process in place, and effective team communication.
Establish the Mindset That Change is Good
Change is good.
- You can train your brain to get better at handling change through simple mental exercises, from noticing a few positive changes every day to learning how to meditate. Accept it as the norm.
Institute a formal change process with rewards
People must be incented to look for and recommend positive changes
Don’t let stress and emotion drive pivot decisions
Use data and outside advisors more than your gut to prioritize alternatives
- Document the pros and cons of each option to avoid emotional reactivity
- Make pivots a normal part of your business process to increase productivity and be more adaptable
Keep an open channel to customers and influencers
Study the market for new trends, listen to customers, and stay actively involved in external activities relevant to your business
- Maintain relationships with other industry movers and shakers, including customer support groups and media influencers
Regularly update and publish your vision and goals
As a constant learner, your reminder will generate new insights that allow you to prepare for the future, without waiting for a crisis
- Be sure to factor in the new realities
- Adding a goal of serving a higher purpose attracts new customers and improves team commitment
